MENA Frozen Food Market Faces Deep Freeze as Natural Alternatives Heat UpFew customers believe that frozen food is less important than fresh food, which is one of the primary problems slowing the frozen foods industry. This could stifle Middle East and North Africa frozen food market growth. The future of the frozen food sector is dependent on consumer preferences for frozen sweets, ready-to-eat meals, and frozen meats. Competitive landscapeDue to the existence of numerous international firms, the Middle East and North Africa frozen food market is highly fragmented. Recent BreakthroughsProduct LaunchPrasuma, an Indian company in the chilled meat and frozen foods industries, announced the launch of new frozen foods in April 2022, expanding its frozen food product line.
Source: The North Africa Journal December 04, 2023 08:28 UTC